Let’s be honest…runner’s feet aren’t always the prettiest pair at the party

Black toenails, dry heels, blisters in places you didn’t think could blister—it’s all part of the deal when you’re pounding pavement (or trail) on the regular. Somewhere along the way, we accepted that having weathered feet is just “part of being a runner.”

But...it doesn’t have to be that way!

At Pedestrian Project, we think your feet deserve better. Not shame. Not neglect. And definitely not another cotton ball taped to your heel. 

It’s Not That Feet Are Gross—They’re Just Underrated

Feet do a lot for you. Like, a lot. They carry you through every early-morning run, every rainy 10K, every “why am I doing this?” long training day. So why do they get treated like the gross roommate we pretend isn’t there?

Here’s a wild thought: maybe the reason feet seem “gross” is because we don’t take care of them. And maybe if we did, they’d be something we’re actually kind of proud of.

That’s where we come in.

Welcome To Modern Day Foot Care

We make simple, effective, runner-approved products that do more than just smell nice. They heal, protect, and prevent—because taking care of your feet doesn’t need to be complicated. Just consistent.

Walker’s Cream: Think of it as a daily moisturizer for the hardest-working part of your body. Hydrates deeply, softens rough patches, and keeps your feet from turning into cracked leather bags.

Relief Balm: Cooling, calming, and here to save your post-run feet. Rub it in after a long one and thank us later.

Cracked Heel Repair: The gold standard for heels, but doubles as a blister prevention balm, so you can use it before the damage hits—or after, when you're limping around like someone who ran a marathon but didn’t train for it.

Give Your Feet the Same Energy You Give Your Strava Stats

Runners are great at tracking everything: pace, splits, what they ate for breakfast. But the one thing we don’t track? How wrecked our feet feel by mile 8.

Taking care of your feet isn’t about vanity. It’s about recovery. It’s about staying on the road, trail, or treadmill without hobbling. And honestly, it’s about time we normalized loving the very thing that gets us across the finish line.

Stop hiding your feet. Start taking care of them.

Explore the full Pedestrian Project collection and give your soles a little soul-care.